SmartSites:Intent Driven Design & Development

Most websites fail because of a lack of understanding of the consumer’s intent. 

Today’s customers want your website to understand them on a personal level, and engage them meaningfully. 100% personalization has become a must and brands are competing primarily on Customer Experience. Websites that fulfill customers' expectations drive business and revenue. And those who don't, never get a second chance.

When looking at optimizing their website, the most common challenge for businesses is not knowing the true customer intent. In turn, they end up refreshing website content and design without addressing new needs and changing customer behaviour, ultimately struggling to engage customers.

Instead, they must build websites that:

• Focus on first and third-party data, along with qualitative analysis
• Comprehend what customers need and offer contextual experiences
• Exercise agility, can evolve and restructure without a big bang every 2-3 years
• Can integrate with overall MarTech and know what to do when plugged in