Challenges

• Complex campaign creation, multi-step process requiring manual intervention across multiple platforms, leading to inefficiencies and delays
• The Client Portal required ongoing integration support, feature enhancements, and upgrades for better functionality
• Need for an interactive tool to effectively demonstrate the banking workflow
• With the outdated digital infrastructure, the client website needed an efficient CMS to scale and compete with the rising digital native banks
• Need for integration and merger with the WorldPay digital technology
• Need for a data-ecosystem that connects data providers, tool providers and data consumers
• The marketing team lacked an automated system that could integrate platforms to streamline campaign execution
• Need for integration and merger of Worldpay digital technologies into this financial service organization

COMPANY

The client is an international provider of financial service technology & outsourcing services with 20,000+ clients in more than 130 countries. This organization is also a top ranked financial service organization in the FinTech Forward rankings.

INDUSTRY

Financial services

SERVICE PROVIDED

Digital transformation & automation

Solutions

Altudo has a long-standing relationship with the client, dating back to 2016 when we worked with the client’s central IT team to roll out new integrations, feature enhancements and support for Client Portal application. We enabled them to implement Ethos- an innovative data ecosystem along with fulfilling their staffing requirements across the globe.

To support this engagement at scale, the client also leveraged Altudo’s Global Capability Center (GCC) model, ensuring access to a dedicated, high-quality delivery team across functions.

Our team worked with the institution's marketing team to complete the migration of Worldpay onto their website. Our solution architects worked to upgrade Ethos Sitecore instance with Sitecore RSS components. We integrated Sitecore, Marketo and Workfront enable end to end automation of campaign creation using a single trigger form.

We amplified real-time segmentation and behavior-based profiling with headless Digital Marketing Suite for personalized engagement. Our deployment strategy supported both on-premises and cloud-first approaches, with AWS ensuring scalability and reliability.

Results

• 10+ domains launched using a unified reusable component library
• 4 months for Worldpay launch in 10+ language variants
• 5X gain in time to market with SXA
• 3 months to launch marketplace MVP
• Enable faster execution of marketing campaigns, leading to reduced costs and improved efficiency

Background

With the growing demand for digital banking, our client was overwhelmed by the rapidly evolving trends. They needed a digital transformation partner to create a frictionless purchase process; define needs and create journey maps for acquisition, conversion and servicing, along with enhancing Ethos and their Client Portal application.

Additionally, the organization required an interactive tool to showcase banking workflows effectively. With an outdated digital infrastructure, they needed a modern CMS to enhance performance and scalability. While integrating Worldpay’s digital technology was also a critical need.

Altudo, a long-term partner since 2016, worked closely with the client’s central IT team to roll out new integrations and enhance the Client Portal. We enabled the implementation of Ethos, an innovative data ecosystem, while also fulfilling global staffing needs.To scale these initiatives efficiently and accelerate delivery, the client leveraged Altudo’s Global Capability Center (GCC) model, gaining seamless access to a dedicated, cross-functional team that provided consistent quality, agility, and global delivery excellence.

Our team successfully migrated Worldpay onto their website and upgraded the Ethos Sitecore instance with RSS components. We integrated Sitecore, Marketo, and Workfront to automate campaign creation with a single trigger form. Real-time segmentation and behavior-based profiling were enhanced through a headless Digital Marketing Suite, while a hybrid on-prem and cloud-first deployment, supported by AWS, ensured scalability.

The transformation resulted in launching 10+ domains using a unified component library. Worldpay was successfully launched in 10+ language variants within four months. The implementation of Sitecore SXA led to a 5X gain in time to market, while the Marketplace MVP was developed and launched within three months. Marketing campaigns could now be executed significantly faster, with reduced costs and improved efficiency. Altudo’s strategic intervention empowered the organization with a seamless, scalable, and high-performance digital experience, accelerating their journey toward digital excellence.