Challenges

• Lack of a future-proof ecommerce solution that seamlessly integrates platforms like CMS, DAM, PIM, CRM, and ERP.
• Unavailability for a headless storefront with API integration.
• Absence of support for multi-vendor eco-system management (multi-payment providers).
• Lack of modern adaptability led to inconsistent CX across mobile and desktop.
• Insufficient support for multilingual and multi-currency features.

COMPANY

Founded in 1913 in Cincinnati, Ohio, Formica Corporation is the inventor of High-Pressure Laminate (HPL). Over its 100+ year history, the Company has evolved to become a global leader in the design, manufacture and distribution of HPL, as well as other innovative surfacing products for commercial and residential applications.

INDUSTRY

Building Materials and Surface Design

SERVICE PROVIDED

Digital Commerce Implementation

Solutions

Formica's solutions include integrating a headless application with BigCommerce, developing a Sitecore CMS website with key e-commerce features, and implementing a product Wishlist using BigCommerce APIs. Our team also integrated CRM, DAM, PIM, and accounting software via BigCommerce's App Marketplace and streamlined operations with automated CI/CD pipelines for deployment.

Results

• Enhanced data accuracy and user experience across devices.

• Seamless integration and adaptability for improve time to market

• Increased user engagement by enabling customers to save the product and revisits, enhancing the customer experience.

After launch, our ecommerce results in one month beat the last 11 months combined.

Megan Bedinghaus
North American Director of Marketing Technology

Background

With over a century of innovation, Formica Corporation has been at the forefront of high-pressure laminate (HPL) and surface design solutions. As a global leader, they needed a robust digital commerce strategy to match their legacy of excellence. However, their existing e-commerce infrastructure was fragmented, lacking the seamless integration required to support their evolving business needs.

Formica sought a future-proof solution that would unify their digital ecosystem connecting e-commerce, CMS, DAM, PIM, CRM, and ERP systems, while also delivering a modern, headless storefront with API-driven architecture. Additionally, they needed to enhance customer experience with multi-vendor payment support, mobile responsiveness, and multilingual and multi-currency capabilities.

Altudo stepped in with a tailored digital commerce solution, integrating a headless application with BigCommerce, a Sitecore-powered CMS, and key e-commerce features. By streamlining operations through automated CI/CD pipelines and connecting core business systems via BigCommerce’s App Marketplace, Altudo ensured seamless data flow and long-term scalability.

The result was a future-ready e-commerce platform with enhanced user engagement, improved data accuracy, and a frictionless omnichannel experience, helping Formica continue its legacy of innovation in the digital age.