Optimizing eCommerce Experience Using Consumer Intent Data

The most important thing to consider while driving sales on Ecommerce platforms is having a good User Experience (UX). Around 88% of users say that they will not revisit a site after a bad experience.

Competing in the same market as transactional commerce biggies like Amazon, eBay, Walmart, and digital native brands like Casper, businesses need to rethink and redesign an experience-driven commerce strategy to stay relevant to the audience.

This session enables businesses to understand how to identify consumer/buyer intent data on ecommerce channels and use it to drive personalized content, enhance user experience and improve marketing ROI.

Here's What We Have Covered In the Webinar:

• Latest trends in the CPG industry and evolving consumer behavior
• Consumer/buyer intent, expectations and ways to champion it
• Altudo’s Consumer Decision Spectrum Framework and key drivers of user experience
• Actionable OKRs and insights around business context