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Google Analytics 4 Migration Services

Meet the next-gen of data insights - universal analytics to GA 4 migration

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Google Analytics (GA4) implementation

Future of analytics: GA4

Google’s sunsetting Universal Analytics. There’s never been a better time to explore a Google Analytics (GA4) implementation.

GA4 is a cross-platform analytics solution that combines data from both the website and apps. It allows you to track traffic and engagement in a centralized manner. The GA4 setup introduces new, more sophisticated metrics, and more powerful analyst tools and integrations. This implies the ability to deal with a larger audience for marketing campaigns and to break them into more granular segments.

With GA4 migration, you can change the way information is shown so that it focuses on users – specifically, the customer journey from the first visit to ultimate conversion. With this Google Analytics strategy, you can update, adjust, and fine-tune the way events are monitored without needing to edit on-site code.

So now is the time to make GA4 your cross-platform analytics solution.

Seamless omnichannel experience

Looking to Migrate your Google Universal Analytics to GA4?

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GA4 Consulting Services

Migrate from Universal Analytics to GA4!

Google has stated that Universal Analytics will be phased out on July 1, 2023. For 360 accounts, it will phase out on Oct 1, 2023.

What is the new Google Analytics 4?

With the evolution of the digital landscape, the technique in which individuals are using web analytics and the data that organizations really have to track has changed significantly. Because of all these developments, Universal Analytics has gotten to the point where it can no longer live up to all that companies want from it. That is why Google announced its GA4 version.

There are fundamental differences in Google Analytics Strategy that both platforms follow. This means there are differences in data collection, structure, UI/UX, and more.

Google Universal Analytics

  • Universal Analytics property mostly measures page views or visits.
  • Measures existing user behavior from your website and provides you with insights on a timely basis.

Google Analytics 4

  • GA4 recognizes that there is much more going on your site than webpages being fetched in a specific sequence
  • GA4 measures adequate data to have a representative sample of your audience large enough to forecast the specific behaviors you're attempting to analyze
GA4 data analysis for optimizing CX

How Can GA4 Benefit You?

Optimizing and tracking of marketing campaigns.
Finding the right target audience and its capitalization.
Improving and optimizing website journeys and web services.
Optimizing conversion rates and tracking business and marketing goals online.

Some Highlights Of How
Altudo Approaches GA4 Implementation?

Measurement Framework Altudo
Measurement Framework

Our business users and the analytics team work to develop the requirements and Measurement Framework.

Data Collection and Processing
Identifying Technical Requirements

Our analytics team and developers identify technical requirements to make sure the right data is collected and processed.

Google Analytics 4 Dashboard
Identifying Reporting Requirements

Our analytics team works with businesses to identify Reporting requirements, which will facilitate dashboard creation and reporting configuration.

Google Analytics QA & Reporting
Identifying New Opportunities

Our developers communicate with teams to identify new measurement and marketing opportunities ongoing with the site.

sitecore solutions Altudo
What Else Can You Get From Your GA4 Consulting?

Unfortunately, unlike the first Universal Analytics upgrade, GA4 migration is not a straightforward transfer. It is not as simple as altering the code and going about your business as normal. There are significant improvements in functionality as well as how you obtain reports and examine the data that GA4 collects.

If you think it might be challenging for you to handle GA4 migration on your own, you can explore partners like us who provide GA4 Consulting.


Here’s what all we can talk about:

  • Google Analytics Strategy
  • Google Analytics Audit
  • Tag Management Quality Assurance
  • Google Analytics QA & Reporting
  • Google Tag Manager Migration
  • Google Analytics Dashboard
  • Tag Management Governance

Publications
& Thought Leadership

Webinar
Unboxing Google Analytics GA4
This webinar will help you understand how to migrate to a durable analytics solution- Google Analytics 4 (GA4). It helps in measuring adequate data to understand the specific behavior of the audience that one wishes to analyze conveniently.
15 Commerce-Blog Thumbnail Image-640x319
Workshop
Upgrading To The Right Analytics Platform For Your Business
Google Analytics 4 has superseded Universal Analytics. Are you looking for experts to help you migrate to GA4? Unlock the future of Analytics with the latest GA4 setup, all hassle-free.
GA4 reliable analytics solution
Publication
Top 4 Things You Need to Know About Google Analytics 4 Migration
Are you ready to make your transition from Universal Analytics to Google Analytics 4 (GA4)?
Customer Intent for Key to Customer Intimacy

About Altudo

We are a customer experience agency focused on delivering business value through 1:1 personalized, seamless experiences across all channels. Our services span CX strategy, websites, mobile apps, ecommerce, customer service, and data programs, serving industries like CPG, Retail, Legal, Manufacturing, Tech, Finance, and Travel.
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