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About the Webinar

Understanding customer intent and leveraging data in an appropriate way to achieve customer intimacy defines the path to success for businesses in today’s world. Having a reliable analytics solution that offers crucial data in the simplest way makes the entire process easier and offers a convenient way to create a single view of customer journeys.

This webinar will help you understand how to migrate to a durable analytics solution- Google Analytics 4 (GA4). It helps in measuring adequate data to understand the specific behavior of the audience that one wishes to analyze conveniently. GA4 is a great choice when it comes to improving performance through digitized real-time performance levers to obtain efficient results.

Here's what we have covered in the webinar:

What, Why & How of GA4 Migration
Difference between GA4 and UA
How to avoid common pitfalls when configuring your GA4 property
How to maximize the benefits of GA4's powerful new features
Typical timelines for migration types

Our Presenters

Vibhor Kapil

Vice President- Analytics

Seasoned digital analytics evangelist, speaker, consultant and advisor, Vibhor is a veteran when it comes to implementing and activating analytics across web and customer areas. His expertise spans across Travel & Hospitality, energy, manufacturing, CPG, financial institutions etc. with regards to helping customers realize business value and optimize their customer experience through data.

Prakash Jha

Director - Customer Experience Altudo

With 12+ years of experience in the Financial Services Industry both on the business and the CX side, Prakash understands the business challenges and has deep experience in problem solving. Helping marketers achieve their goals by the enablement of strategic CX consulting and technology execution has been the core interest for him.

About Altudo

We are a customer experience agency focused on delivering business value through 1:1 personalized, seamless experiences across all channels. Our services span CX strategy, websites, mobile apps, ecommerce, customer service, and data programs, serving industries like CPG, Retail, Legal, Manufacturing, Tech, Finance, and Travel.

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222 Broadway, Suite 1862, New York, NY 10038

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