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Technology

Drupal Personalization

Design and build engaging experiences that are unique to every customer

Personalization is the differentiating currency for success today. Brands compete on Customer Experience to increase ROI and capture a larger market share. Our Drupal experts offer multiple personalization solutions for Drupal as per the specific needs of the business and technology preference.
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Drupal Personalization Services

Our Drupal Personalization Solutions

Content based back-end personalization

Best fit for basic content-based personalization.

Technology agnostic front-end driven personalization

Best fit for sophisticated flexible composable stacks that priority flexibility and speed to market.

Hybrid platform combining easy front-end and advanced backend personalization

Best fit for brands that have presence across multiple digital channels.

Our Approach Under Drupal Personalization

Assess & Strategize
During workshop we will help you align business goals, engagement scores, rule-based predictive personalization and split testing.
Create Value
Our workshop will help you define user personas, customer journey mapping with KPIs and measurement framework.
Test Factory
We will help you select the right technology for personalization implementation that help you create, measure and test personalization rules.

Key Differentiators Under Drupal Personalization Solutions

Content-Based Personalization​

Back-end personalization solutions offers basic content-based personalization




Recommended tools

  • Google Tag Manager(Optional)
  • Drupal


Benefits

  • Easy to setup and deploy
  • Website specific
  • Extensible and flexible


Drawbacks

  • Developer assisted solution

 

Tech Agnostic Frontend-Driven Personalization

Best fit for sophisticated flexible composable stacks that prioritize flexibility and speed to market.



Recommended tools

  • Acquia Personalize
  • Optimizely
  • Google Optimize

Benefits

  • Easy to setup and deploy
  • Fast time to market
  • Technology-agnostic
  • Built-in AI capabilities

 

Drawbacks

  • Limited customer insights and preferences
  • Optimizely cannot take content from CMS and personalize it that result into duplication of content in CMS and Optimizely
Omnichannel Personalization

Back-end personalization solutions work best for cost effective Drupal hosting with content driven segment-based personalization


Recommended tools

  • Sitecore Personalize


Benefits

  • Scalable enterprise solution
  • Omni-channel AI driven personalization
  • RTIM decision engine
  • Omnichannel support for personalization

 

Drawbacks
  • Support outside of web requires development

Publications
& Thought Leadership

EBOOK
OneWeb: Multi-Site, Multi-Brand Management Solution
Here is an ebook that can act as an ultimate guide to your OneWeb Solution.
OneWeb: Multi-Site, Multi-Brand Management Solution image
White Paper
The Ultimate Drupal SEO Guide
Here’s a whitepaper that covers everything you need to know about SEO in the Drupal ecosystem.
The Ultimate Drupal SEO Guide image
White Paper
The Technical Aspects of Drupal 9 Upgrade
Drupal 9 came out as the latest version of the content management framework, which provides a leaner, more secure system and APIs that are easier to work with.
The Technical Aspects of Drupal 9 Upgrade image