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About the Webinar

Marketers need - speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns & from creating contextual content to launching campaigns at scale- marketers need agility & accuracy.

We discuss how by combining CRM & MAP data with rich data sets from Sitecore – marketers can not only personalize the web experience but also run laser targeted campaigns at scale across social, web , email & mobile.

Here's what we have covered in the webinar:

 

  • Top priorities of CMOs today
  • Essentials of personalization & marketing at scale
  • Sitecore & SFMC connector- how to leverage the power of marketing to an audience of one
  • Synchronize Sitecore web form data & xDB with Salesforce
  • Create personalization scenarios in Sitecore based on Salesforce data
  • Art of experience- what you can achieve by getting this right

 

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