Elevate Digital Experience for Manufacturing Buyers with Atomic Content Strategy. Now!

89% of B2B buyers are overwhelmed by the amount of quality content out there. Overload of information makes them reach a saturation point, reduces the value derived from each new piece of content, and leads to decision paralysis. What can you, as a manufacturer, do to ensure your content actually helps your B2B buyers instead of contributing to the same overload of information? Optimize your content syndication with an Atomic Content Strategy. Now. Be responsive to supply chain disruptions by having content divided into Atoms it can be more easily rendered to reflect accurate updates on products directly from ERP and shop systems.

What is Atomic Content?

Dynamically combining multiple small content assets to create more relevant marketing assets that specifically meet the needs of the buyers based on where in the buying process they are. It closely aligns the content you produce with the B2B buying journey and enables personalization of your marketing outreach at scale. What can you, as a manufacturer, do to ensure your content actually helps your B2B buyers instead of contributing to the same overload of information? Optimize your content syndication with an Atomic Content Strategy. Now. Be responsive to supply chain disruptions by having content divided into Atoms it can be more easily rendered to reflect accurate updates on products directly from ERP and shop systems.

How to implement Atomic Content Strategy in the Manufacturing industry? Watch us for the webinar to find out.

Here's what we have covered in the webinar:

• The evolution of Atomic Content
• How Atomic Content enables efficient personalization at scale
• What ROI to expect from an Atomic Content Strategy
• Where Atomic Content Strategy fits on your Digital Roadmap