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Shopify
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DrupalCreating unforgettable digital experiences with Drupal - Make your business future-ready with a feature-rich open-source solution.
SalesforcePower customer relationships with omnichannel & multi-level data – all in one place.
Consumer GoodsBuilding digital experiences to turn consumers into brand advocates
ManufacturingCreate seamless solutions for Manufacturing 4.0 across all digital channels 
Financial ServicesDeliver secure, high-value, and personalized customer experience to your FinServ customers.
HealthCarePersonalize consumer experiences at your digital front doors
Retail & eCommerceOffer convenience and satisfaction in your customer’s cart with reliable commerce experience. Deliver seamless interactions across all points of commerce
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About the Webinar

Customer Data Platforms (CDPs) are a foundational technology piece required for broader Digital Transformation and Customer Experience (CX) initiatives. The CDP Marketplace is vast and complex. There are 100s of products that call themselves CDP. And there are equal or more products in other categories that have CDP-like capabilities. In addition, there is a constant flux, with new vendors emerging and existing ones getting acquired or simply disappearing.

Therefore, it can be tricky to sort out your CDP choices.

Here's what we have covered in the webinar:

What Does a CDP Do?
Different Ways to Categorize CDPs
How to Use Categorization to create a shortlist for selecting the Right CDP

Our Presenters

Apoorv Durga

Marketing Technologist, Altudo

Apoorv is a sought after speaker at industry conferences, has published several articles in domestic and international publications and gets regularly quoted in industry forums and publications. Most recently, he was included in MarTech Alliance's "Top Marketers to Follow" list. Apoorv has an extensive implementation, research and advisory experience in several Enterprise Software products and technologies.

About Altudo

We are a customer experience agency focused on delivering business value through 1:1 personalized, seamless experiences across all channels. Our services span CX strategy, websites, mobile apps, ecommerce, customer service, and data programs, serving industries like CPG, Retail, Legal, Manufacturing, Tech, Finance, and Travel.

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USA

222 Broadway, Suite 1862, New York, NY 10038

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