Scale Your Content Marketing Strategy Effectively with Optimizely Content Marketing Platform

The rate at which content is growing is astonishing- there are an estimated 1.7 billion websites on the internet with 576,000 new websites added every single day, more than 600 million blogs, with over 7.5 million blog posts published per day in 2023. In this world oversaturated with generic content, it can be challenging to reach and convert your target audience.

Without a unified system and streamlined processes, scaling a content marketing strategy becomes cumbersome, restricting the reach and impact of content marketing initiatives. Inefficient workflows and disjointed platforms hinder content production and management. Manual tasks, such as ideation, content creation, publishing, and analyzing become bottlenecks, slowing down the process of delivering high-quality content experiences at an optimal pace.

To scale engaging and informative content, businesses need a comprehensive content lifecycle management solution like Optimizely Content Marketing Platform. It is a robust cloud-based CMP with modular architecture, empowering marketers to manage the entire content and campaign lifecycle from a single platform.

Download this infographic to explore different Optimizely CMP features and tools that streamline content and campaign planning, creation, storage, distribution and analysis, and scale your content marketing strategy effectively.