How Poor Website Performance Affects Business & Ways to Fix it

Did you know 53% of users leave a site if it takes more than 3 seconds to load? This shouldn’t come as a surprise. The digital landscape is increasingly becoming more competitive, and websites are vying for users’ attention. With a spike in mobile-friendly sites and a good page experience, you can only imagine the impact a slow or poor-performing website can have on your business.

Not only does it affect your brand image but has negative results on your sales and revenue. You could be losing out on potential customers with a single-second delay and the worst part—you might not be even aware of it.

Besides, Page Speed is an important ranking factor on Google which means user experience and bounce rate depend on it. So, what’s the solution? Performance optimization. By auditing your entire website, you can easily identify areas that are making your site slow. There are several reasons that could hamper the performance of your pages. This infographic reveals why you should take page speed seriously, how to improve your site speed and the benefits of optimizing your website.