Top 10 Ecommerce Mistakes B2B Businesses Make

Many B2B businesses have jumped on the ecommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online.

64% B2B buyers research half or more of their work purchases online, nearly 75% say it’s more convenient to buy from a website than it is to buy from a sales representative. 93% B2B buyers prefer to complete a purchase online when they’ve already decided what to buy.

As a B2B seller, you need to ensure that you consistently offer an online experience that meets customer expectations, drives sales, and improves brand loyalty. To do that, you need to avoid making the top ten B2B ecommerce mistakes that can prevent your business from becoming the next B2B success story.