The Guide to E-Commerce Personalization

Today’s consumers can buy anything from a pair of shoes to a new car from the convenience of their smartphone, but an enduring expectation remains — they expect brands to treat them like unique individuals. Conversely, consumers are quick to penalize brands that fall short of their personalization standards; a survey found that 63% of consumers would completely boycott a brand that used inefficient and subpar personalization strategies and tactics.

 
E-commerce personalization dynamically delivers personalized content, recommendations, and offers to visitors (a.k.a. consumers) based on a wide range of data sets. The goal is to glean enough meaningful and relevant information to segment visitors by persona and present targeted content to them.
 
Here is an ebook called ‘The Guide to E-Commerce Personalization’ that gives you insights into picking the right strategies while personalizing your online shopping experience.