What’s inside?
Around 84% customers say that experiences are as important as products and services. As customers continue to evolve, their expectations of a personalized customer experiences also increase. The need to curate hyper-personalized experience has increased opportunities and challenges for businesses. They are trying to serve convenience to customers by being present for them on-demand.
Given this, merely having a Martech stack doesn’t assure success in experience-based economy. So, businesses are combining the excellence of CRM and DXP to create a comprehensive view of each customer, avoid data silos and ensure seamless omnichannel experience.