Quick Guide to a Cookieless World

Can the cookieless world be a bright future for smart marketers?!

For years, brands have relied on third-party cookies to inform their digital advertising strategies, using them to track website visitors and in turn, improve customer experience. Yet, in the near future, this cookie data will be taken away – potentially wreaking havoc on the marketing strategies we have come to so heavily rely upon.

While many fear this action, we see this as an exciting opportunity for organizations to raise their game and deliver more meaningful, humanized customer experiences. And for those brands who embrace this new era with strategies that aren’t reliant on third-party cookies, this is an opportunity to get ahead and win the competitive edge.

But how? What do you need to focus on to succeed in this cookieless world?

Find answers to these questions and more, with this infographic we developed in partnership with Sitecore.