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In This Ebook You Will Find

1
How digital transformation is no more a buzz word but top of the mind agenda for all businesses.
2
Factors shaping customer expectations and what they look out in a brand before making a purchase.
3
Why companies across manufacturing, distribution, and retail are all taking back control of how they go to market.
4
What a modern commerce roadmap is, and how composable commerce can help.

What’s inside?

Digital transformation. What was once a buzzword, popular amongst software sales reps, is now one of the most talked about topics in the world of commerce and a top agenda item for businesses – both big and small.

Constant evolution of the business landscape, changing customer expectations, and ongoing advances in technologies mean that digital transformation is a must. And it needs to be more than just adding a simple online shopping cart. Successful businesses are realizing the importance of shifting away from separate online and offline strategies, and towards “customerfirst” strategies. Where customers can experience unified and connected buying journeys with personalized interactions.

To achieve this aim, marketing and IT leaders alike are beginning to take back control and truly own their commerce roadmap for today, and as their business grows and evolves into the future. In this guide we’ll explore the forces presently shaping buyer expectations, and why companies across manufacturing, distribution, and retail are all taking back control of how they go to market.

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