Consumer Intent to Commerce

The Covid-19 outbreak has transformed the CPG world from how we left it a couple of years ago. The traditional channel-based approach was negatively impacted due to the lockdown, leading to changes in consumer behavior. This led to most companies moving to online which has in turn, resulted in them rethinking their digital customer experience.

With the buying processes transforming, companies now need to redesign their business model and make it more omnichannel to reach out to larger customer bases. They must provide their customer with a top-class digital customer experience while catering to the new customer demands by effectively gauging customer intent. For this, companies must have a better understanding of the customer right from the first search query.

Here is an ebook that talks about the importance of embracing the power of digital for CPGs to enhance customer’s digital experiences, using the right tips and tricks to help you stay on top of market demand.