A Quick Guide to the Sitecore CDP

Today’s customer-centric market demands for the delivery of high-level customer experiences. As CX has become a bigger differentiator surpassing the price of the product, businesses are looking for ways to personalize digital customer experience.

To do this effectively, they must find the right strategies that work for the right target audiences. For this, they must do the best that they can from deriving insightful data from the customer behavior captured through the customer journey. This is where a Customer Data Platform comes into play.

A CDP as a critical tool in the modern tech stack that is one place to collect and organize all your data — giving your business a clear and comprehensive understanding of every customer.