Looking for a better way to manage your workload and keep your content organized? It's time to take control with Optimizely CMS! With its powerful and streamlined workflow, you can finally achieve peace of mind, meet deadlines, maintain consistent messaging, and craft captivating content that resonates with your audience and converts them into loyal customers.

Before we dive into optimizing your workflow with Optimizely, let's first gain a better understanding of what content workflow is and how it can enhance your content management process.

What is a content workflow?

It's a systematic approach to content marketing where content creation and management are optimized for efficiency, productivity, and quality. A streamlined content workflow helps businesses to:

• Reduce the time and effort required to create and publish digital content
• Provides cloud interface for centralized digital asset management
• Improve collaboration among the marketing team with project management tools
• Increase consistency and accuracy in content creation
• Ensure compliance with brand guidelines and industry standards
• Achieve better results with fewer resources
• Respond quickly to evolving marketing trends and customer needs

Explore 5 digital marketing trends to look forward to in 2023.

To know how Optimizely helps streamline content workflow, let's first understand what Optimizely CMS is.

Introduction to Optimizely

Optimizely is a leading Digital Experience Platform (DXP) recognized by the 2023 Gartner Magic Quadrant for the 4th year in a row, thanks to their ability to execute and completeness of vision.

Their mission is to help people unlock their digital potential, and they do this by offering a fully composable DXP that enables businesses to create content that wows, run experiments at scale, or power their commerce business. Optimizely offers a robust cloud-based Content Management System (CMS) with user-friendly in-built tools and features that allow marketing teams to take control of content workflow, increase productivity, and produce high-quality, personalized content that meets businesses’ goals and objectives.

To know how to build a streamlined workflow with Optimizely, keep reading.

How to Streamline content workflow with Optimizely CMS?

Let's take a closer look at each of the steps:

Step 1: Define content workflow stages

The first step to streamlining your content workflow is to define the different stages that content must go through in the entire content lifecycle, both before and after it is published. This typically includes stages such as ideation, content creation, editing, review, approval, publishing, analytics monitoring, and optimization. By defining these stages, you can ensure that all content goes through the same process, and everyone involved in the process is aware of their responsibilities.

Step 2: Create content templates and guidelines

To ensure consistency in your content, create templates and guidelines for each type of content that a content creator would produce. These templates can include elements such as the title, format, length, and style of the content. Guidelines can include tone of voice, keywords, and messaging. By having these guidelines and templates in place, you can ensure that all content aligns with your brand's messaging and style.

Step 3: Set up user roles and permissions

It's important to establish user roles and permissions for your content management system. This will ensure that everyone involved in the marketing strategy and content marketing process has access to the tools and features they need to do their job, while also preventing unauthorized access to sensitive content or functionality.

Step 4: Create workflows and approval processes

Workflows and approval processes ensure that the content is reviewed and approved before it is published. Optimizely's approval workflows feature allows you to create default or custom-built workflows that manage roles and permissions and rely on notifications, alerts, and escalations to ensure each task in the sequence is completed.

Step 5: Automate content publishing

Automating your content publishing process across different digital channels not only saves time but also ensures timely content delivery, providing a seamless experience across the customer journey. By setting up rules and triggers, you can schedule content for social media, email, and app notifications. The centralized dashboard enables you to manage all your content in one place, optimizing your workflow.

Step 6: Use collaboration tools for content review

Collaboration tools, such as in-line commenting and version control, can help streamline the content review process. Optimizely's authoring and layout tool includes drag-and-drop functionality and a range of layouts, so authors can easily create and edit content. Additionally, its project management tools help you track progress, receive notifications, and control the localization of digital assets and translation.

Step 7: Personalize and optimize content

Finally, personalizing and optimizing your content is essential for providing an on-point user experience with relevant and engaging content and achieving your content marketing KPIs. Optimizely CMS helps you do this with the following set of in-built tools and capabilities:

• A/B testing: It enables the creative team to analyze data to determine the most effective way to present content to visitors, and guides marketers to leverage relevant content with the highest conversion rates.
  
  
• Targeting: Optimizely captures real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
  
  
• Integration: Optimizely integrates with a wide range of third-party tools and platforms, such as Adobe Experience Manager, and Google Analytics 4, to help businesses understand their audience's behavior and preferences, measure content performance, and improve engagement and conversion rates.
  
  
• Headless: Present your offerings seamlessly across all applications with a unified headless architecture. Edit content and control brand experience from one place.

Conclusion

In conclusion, Optimizely CMS is an excellent content management system that provides you with the tools to

• Create engaging content and marketing campaigns
• Achieve marketing automation
• Streamline workflow management
• Deliver personalized experiences
• Access better customer data

And in turn, get better ROI on your overall marketing budget.

Schedule a no-obligation 1:1 consultation with Altudo, a certified Optimizely Technology Partner, to learn more about how Optimizely CMS can help you unlock the full potential of your website and achieve your digital marketing goals.