Sitecore XM Cloud Vs Sitecore XM/XP Vs Content Hub One: The Right CMS for You

In the age of the digital revolution majority of businesses function primarily in a digital-first manner. Content consumption is of primal importance for sustained business growth.

And choosing the right CMS is imperative to deliver exceptional customer experience across channels.

With Sitecore adding a range of cloud-based services to its already well-established portfolio of solutions, services, and platforms, making the right choice for a CMS can be baffling.

In this blog, we, therefore list down a few prominent features of each of Sitecore CMS to help you make the right decision for your business.

Sitecore XM Cloud

Sitecore’s XM Cloud is its new-generation cloud-based SaaS CMS that enables organizations and businesses to instantly create, manage, and deliver content across channels for enhanced and personalized digital customer experiences.

While XM Cloud is indicative of its cloud-centric features and advantages, XM Cloud is also a headless CMS. With different ways in which content is now consumed, be it smartphones, AI-enabled voice assistants, or wearables, businesses aiming for top-notch digital experiences have to account for this diversity.

This is where a headless CMS comes into the picture as the perfect solution. It not only creates engaging content but also distributes it across multiple channels.

Besides, easier creation and deployment of content across channels, XM Cloud due to its cloud-based nature also reduces the cost of maintenance and staffing compared to the previous on-site CMS, Sitecore XM.

With a whole list of additional features repackaged as a SaaS and cloud-native product, Sitecore XM Cloud can surely be considered one of the most holistic CMS available in the market.

XM Cloud Features

• Headless SXA
• JSS
• Headless Services
• Management Services
• Layout Service
• GraphQL
• Content Delivery via Edge with Connector

Sitecore Experience Manager (XM)

Sitecore Experience Manager (XM) is a powerful content management system comprising basic marketing applications, content editing tools, and access management tools that enable organizations to efficiently handle all their web content needs.

It helps in the creation, management, and publication of fast and easy content across a large number of domains and microsites helping maintain a consistent experience.

The platform creates a solid content management foundation that can be paired with other Sitecore products, such as Experience Database (xDB) or Sitecore Experience Accelerator (SXA) or various third-party vendors to create a robust digital experience platform.

XM Features

• Integration with Third-party services
• Editing Content in the Experience Editor and Content Editor
• IP Geolocation Detection
• Sitecore Forms

Sitecore Experience Platform (XP)

Sitecore Experience Platform (XP) offers personalized and cross-channel experiences by combining customer data, analytics, artificial intelligence, and marketing automation capabilities to help craft personalized digital experiences for a wide range of customers.

It is a complete solution to deliver modern, seamless, multi-channel digital experiences. It's the perfect platform for businesses looking to expand and venture into newer avenues by making use of more nuanced features such as multi-site management, omnichannel support, the creation of multilingual content, and a lot more.

Sitecore XP is the perfect choice for businesses looking to make combined use of analytics, experience optimization, path analyzer, and a range of digital marketing tools to help advance their digital presence and host all services on-premise rather than on the cloud.

XP Features

• Creating and Editing content using a Drag and Drop interface
• Aggregating data and cross-channel personalization at scale
• ML-base analytics, testing, and optimization
• Marketing automation
• Omnichannel delivery

Content Hub One

Content Hub One is an approachable, lightweight, pure headless CMS. Content Hub is the central point of all content management activities including planning, authoring, categorizing, and publishing of content as well as the creation of various other marketing campaigns.

It is a cloud-native, agile CMS that is an appropriate fit for content that is channel agnostic, thereby allowing digital marketers to quickly model, construct, and deploy campaigns to a wide range of channels (web, app, kiosk, social media, etc).

The platform integrates with upstream software platforms that aggregate data which is then used as the basis for creating valuable content.

With complete integration with Sitecore Experience Platform and Sitecore Experience Commerce, Content Hub can be used to deliver personalized information to social media channels, CRM, POS, eCommerce websites, mobile apps, and many other touchpoints.

• Flexible content modeling
• Basic content authoring and publishing
• Simple media management
• Search, filtering, and sorting
• Delivery preview and content management API

Why Choose XM Over XP?

Organizations are now actively moving towards XM instead of XP to take advantage of the rest of Sitecore’s SaaS/composable suite, rather than upgrade to the latest version of Sitecore XP.

XP can also slow down your site if you have all the marketing capabilities functioning simultaneously.

If you don’t have XP running, you can also increase your site performance even more by implementing a headless approach with XM’s Experience Edge or using techniques like Static Site Generation.

In Sum

Choosing a CMS is arguably one of the most important business decisions. Customers are now accustomed to personalized, and meaningful experiences without which sustainable business growth and revenue can't be realized.

A CMS should therefore manage and consolidate these diverse consumer interactions so that businesses can foresee demands and act accordingly.

The choice between Sitecore’s XM, XP, or cloud-native platforms is therefore an important decision that must be based on a holistic analysis to suit your end consumer.

If you too are confused and are looking to make an appropriate choice for your business, then reach out to us. Our experts will not only guide you but also assist you in implementing the CMS that best suits your business needs.