Sitecore Content Hub™: Features Deep Dive

What are the Key Components of Sitecore Content Hub™?

1. Sitecore DAM™ (Digital Asset Management)  - Sitecore Digital Asset Management (DAM) is a unique, organized solution for storing, managing, and finding assets. Below are some of the key features it offers: 

• Manage any digital file format
• Leverage machine learning to tag content with appropriate metadata
• Intuitive filters, faceted and full-text search
• Digital Rights Management to control access to copyrighted/licensed material
• Send DRM requests via email using an email template
• Public link to assets, with the ability to crop, resize, and transform images on demand and in real-time
• Manage both WIP and finished assets with versioning and draft options • Review, annotations, and approval workflow
• Drag-and-drop file uploads
• Media conversion on-the-fly
• In-browser image and video previews
• Batch option for uploading, downloading, editing, and deleting assets
• Smart cropping and resizing assets
• Intelligent dashboards, reporting, and analytics
• Integrates easily with your martech stack

2. Sitecore CMP™ (Content Marketing Platform) - Sitecore Content Marketing Platform (CMP) is a unique, organized solution for effectively plan, manage, and collaborate on content strategy. Below are some of the key features it offers:

• Visual campaigns and publications calendars
• Extensive search functionality using facets and filters
• Strategy board with dual pivot views to proactively
• Identify gaps in content
• Manage multiple content types and versioning
• Coordinate tasks and workflow across reviewers and other stakeholders
• Automated workflows and user assignments
• Reporting and governance
• Engagement value to measure content performance
• Shared environment for easy collaboration among
• Content creators, editors, curators, and consumers
• Content localization, adaptation, or duplication for reuse
• Enforce security and permissions through user groups and policies
• Email and real-time notifications for specific events

3. Sitecore MRM™ (Marketing Resource Management) - Sitecore Marketing Resource Management (MRM) is a unique solution to plan and schedule marketing activities by aligning your marketing teams, processes, effectiveness, and outcomes. Below are some of the key features it offers:

• Manage agile or structured waterfall-based workflows
• Visual and intuitive dashboards
• Build basic and multi-stage projects with chained and parallel activities
• Leverage pre-built workflow templates
• Visualize timelines with Gantt charts
• Task management, resource allocation, and budgeting
• Collaborate in real-time with online proofing tools
• Easily configure email and real-time auto-notifications
• Span channels, markets, and brands with consistent metadata
• Collaborate with internal or external teams
• Visualize marketing planning and execution calendar
• Integrate with e-commerce, CRM, social media, and other apps